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| Lost in the 'Internet Black Hole' |
| • | The World Wide Web contains over 3 billion pages. | | • | The majority of UK businesses are lost in an 'Internet black hole'. | | • | You may not have the budget to advertise widely on the Internet for pay-per-click or specific keyword sponsored listings. | | • | Unless a web surfer already knows the name of your business, it is unlikely you will come up in a search result for specific sports equipment or services. | | • | As an independent, local business, you may feel that there is little chance of being found on the Net, so you don't bother investing in a website or online promotion. |
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| | A situation which feeds the problem for Internet users... | |
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